It is no secret that digital technology changes the way that companies do business. Companies use digital assets to drive new sources of revenue, and many businesses drive revenue through digital sales channels. Indeed, online sales in US surpass $300 billion and expected to grow 7% to 10% year. As buyers research and complete purchases using digital touchpoints, they generate even more data that tech-savvy companies leverage to deliver more personalized (and ultimately more valuable) customer experiences. In the face of this opportunity, businesses across the world are investing heavily in digital. This widespread investment in digital, however, creates a flood of new experiences for customers that reset expectations. As a result, businesses must work harder to create new digital experiences for their customers if they want to continue to deliver customer value. This requires a different kind of business, one that is agile and constantly evolving alongside its customers. Building a business that is capable of this type of innovation usually requires changes: changes in people, process, and technology well beyond the typical bolt-on digital tactics most traditional companies are currently implementing. Organizations that add an eCommerce channel or new mobile app without making substantive changes to how it uses digital to create customer value will succumb to digital predators; companies that harness digital assets in new ways to help customers achieve the outcomes they value most.
Reveille Technologies believes that Digital business is not a destination. It’s a way of thinking, a mindset that sets your business on a new journey of discovery — a journey that has no ending.
Successful digital businesses evolve; they are designed to support quick change to keep up with changing customer expectations. As customers adopt and adapt to new technology, we adapt, too. To succeed, we create a data-driven culture and an enterprise wide obsession with understanding of our customers, discovering what their desires are and what new digital and/or physical experiences can better help them achieve these desires.